First and foremost, I research. Being analytical and resourceful are key ingredients in making a functional, yet engaging website. It’s not only about the brand or business, it’s also about the end-user.

Once I thoroughly understand my client’s business, I create a wireframe that encompasses their goals for the site’s homepage, all while incorporating design elements that stand out and guide the customer to their desired location. I work with my clients to revise and revamp the mockup through an open, direct line of communication so I can fully understand and capture their vision.

After establishing a design system and overall tone for their website, I use either a design tool (ie Figma) or WordPress framework to translate those high-fidelity mockups into a live, functional, and aesthetically pleasing digital experience.