FiiZ Drinks is a growing national soda shop chain with its original location in Bountiful, Utah. After years of having a website design that felt “flat” and sub-par user experience, our team felt a major makeover was necessary. I led this redesign and presented the final result to the President of Franchising and other members of the FiiZ team.
Pain Points
> The previous FiiZ website lacked consistent font faces and sizing, as well as updated imagery that was hurting the brand’s credibility and not matching up with the growth opportunity reflected in such a “bubbly” brand.
> Finding a location was tiresome and frustrating – customers had to click through endless links to find a nearby FiiZ… How might we make it easier for users to find a FiiZ location near them?
> Most of the site’s pages were info dumpsters and left much to be desired in terms of layout and design.
Redesign Goals
> Make the site more engaging and dynamic. I added hover animations to various elements, including bubbles that float throughout the page to achieve that “bubbly” feeling for FiiZ.
> Redefine the site’s info architecture by reorganizing content to make room for an “About” or “Our Story” page. Originally, this content was on the ‘Franchise’ page, which felt out of place and made the scroll time even longer. Although it was one more page for users to navigate, it honored best practices for web design by giving a clear identity to the brand.
> Design and implement a store locator to improve the user experience for finding a nearby FiiZ. Originally, the ‘Locations’ page was an endless list of locations, which A) made finding one taxing for users, and B) updating or adding a new location tedious for the designer. With the help of Storepoint‘s development capabilities, I custom designed a store locator and a component library of store cards in Figma to align with FiiZ branding.
Compared to the old website, the new FiiZ website is anything but flat. It’s bubbly, lively, colorful, and fun – and that’s exactly what a growing national brand should reflect in the physical and digital spaces.
The team provided positive feedback to the redesign and it was approved to go live.
Now, users can experience a new and improved FiiZ, and find a location quickly and easily.
