Switch Fitness
Client: Switch Fitness
Role: Web Designer
Date: September 2024
Project Summary:
The predating Switch Fit website (previously under the name ‘Flip the Switch Fitness’ was too content heavy and needed a redesign that emphasized the high-end fitness and nutrition services the company provides. I collaborated with Switch Fit’s Founder and marketing team to redesign their website and give it the luxe look and feel of a high-demand fitness trainer and facility.
Redesign Goals:
- Optimized responsive design for mobile
- Allowing the user to easily and quickly switch between studios
- Centralizing the Jungle brand so its customers can access information in one spot
Redesign
Original
Enhancements:
• I used Switch Fit’s updated branding to really drive the design of the website. To keep the user’s focus on the content and less distracted by different images and offerings, I limited the site colors to black, white, and the electric yellow color as an accent. I also used duo-tone filters on some of the imagery to achieve a sleek and serious effect.
• I simplified the navigation to an account icon and hamburger menu icon to eliminate clutter and condense the sitemap. I also included the navigation in the footer so users still have rather quick access to other pages. The header is also sticky on desktop and mobile.
• I used subtle fade and zoom animations throughout the site to give it a more luxe feel and draw in the user’s attention; additionally, I added text animations to emphasize key words to achieve the client’s desire for an “electric” feel, as resembled in their brand logo, the lightning bolt.
Homepage
Services & Team pages
Mobile Design
