Juicy Wines
RESPONSIVE WEB DESIGN
Stella Rosa Wines’ newest bubbly beverage line, Juicy Wines, is the first Italian semi-sweet Prosecco made with real fruit. Juicy Wines provides a unique experience for those who wish to indulge, and currently offers two flavors: Blueberry and Strawberry.
Juicy Wines
UX/UI APPROACH
Although I designed Juicy Wines’s website with basic UX/UI design principles in mind, I wanted to extend my critical thinking skills beyond its existing capabilities. As a passion project, I chose to redesign the site to incorporate an e-commerce experience, so users can not only experience the Juicy Sparkle brand, but also purchase its products without redirecting to an external site.
While these features are not part of the live site, it was a challenge to showcase my problem-solving, wire framing, and prototyping skills as a UX/UI designer.
Juicy Wines
RESPONSIVE WEB DESIGN
PROJECT SUMMARY
Stella Rosa Wines’ newest bubbly beverage line, Juicy Wines, is the first Italian semi-sweet Prosecco made with real fruit. Juicy Wines provides a unique experience for those who wish to indulge, and currently offers two flavors: Blueberry and Strawberry.
For the website, we emphasized the “juiciness” of the product through recurring instances of the “drip” header and fruit icons.
